Combatting Fraud by Educating With New Communication Tools

Final agenda
12th training seminar of the
OLAF Anti-Fraud Communicators’ Network (OAFCN)
Combatting Fraud by Educating
With New Communication Tools
22 – 24 April 2013
Rome, Italy
Organised by OLAF in cooperation with the Guardia di Finanza
Chaired by
Agnes Horvath
Head of OLAF Investigation Training &
Communication Unit
Vito Augelli
Head of Communication and External
Relations Unit – Guardia di Finanza
General Head Quarters

The OLAF Anti-Fraud Communicators’ Network (OAFCN)1 plays a pivotal role
in communicating the threat of fraud to the public. This includes the effects
of fraudulent activities and the efforts made by national and European
investigative authorities to combat them.
The main purpose of the OAFCN is to prevent fraud through a ‘free-flow’ of
information (‘prevention is better than cure’).
The 12th OAFCN seminar will take place from 22-24 April 2013 in Rome. The
theme chosen by OAFCN members is: “Combatting fraud by educating with
new communication tools”.
The seminar will focus on the use of new communication tools and
strategies, including social media, to target anti-fraud messages at different
audiences (with an emphasis on young people, i.e. future taxpayers.)
For further information please contact:

Anna GIGLIO, Communication Officer tel. +32 2 296 24 08

Gian Luca BERRUTI, Guarda di Finanza Press Officer +39 334 665 87 49 – +39 06 44 22 2228

Monday 22 April 2013
19:30 – 21:30 Registration of participants & welcome reception
hosted by OLAF
Hotel Boscolo Exedra Roma
Piazza della Repubblica, 47
00185 Rome, Italy
+39 06 489381
Tuesday 23 April 2013
9:00 – 9:30 Registration (follow-up)
Circolo Villa Spada
Via Castiglion Fiorentino, 50 – 00138 Roma, Italy
9:30 – 9:45 Future of the integrated European communication
Saverio Capolupo, Guardia di Finanza General Commander
9:45 – 10:00 Introduction to the Seminar
Giovanni Kessler, OLAF Director-General
10:00 – 10:15 Combatting fraud by educating with new communication
tools: Guardia di Finanza Action Plan for 2013
Vito Augelli, Guardia di Finanza Spokesperson
10:15 – 10:45 How social media can help in the fight against fraud
Dana Manescu, European Commission, DG Communication
10:45 – 11:00 Coffee Break
11:00 – 11:30 Exploiting cartoons to raise public awareness against fraud
Rudi Miel, LET IT BEE sprl
11:30 – 11:45 Using cartoons to instill an institutional message into young
Lorenzo Levita, Guardia di Finanza
11:45 – 12:15 Educating against fraud: Guardia di Finanza’s initiatives
targeted at schools
Gian Luca Berruti, Guardia di Finanza
12:15 – 12:30 Traditional and new communication tools
Wolfgang Schmitz & Sylke Zabel, Zollkriminalamt
12:30 – 13:30 Working lunch, hosted by OLAF

13:30 – 18:00 Workshop Session, facilitated by Jan Hein Nielsen
“How to effectively use new communication tools to educate
young people on anti-fraud messages”
(Including coffee break)
18:00 – 19:30 Return to the hotel and free time
19:30 – 20:30 Bus transfer and guided walk around Piazza Venezia
20:30 – 22:30 Working dinner, hosted by Guardia di Finanza
“Terrazza del Vittoriano”
Piazza Venezia – 00186 Rome
Wednesday 24 April 2013
9:00 – 9:20 Europol’s social media platform and examples of how
criminals exploit social media
Søren Pedersen, Europol
9:20 – 9:30 How social media can help to advertise an EU campaign: DG
ENTR campaign against counterfeiting of industrial products
Alessandro Butticé, DG Enterprise and Industry, European
Commission and OAFCN Honorary Member
9:30 – 9:50 A positive experience of the use of social media
Karin Burger, Dutch Customs
9:50 – 10:10 BAK experience in educating young people on anti-corruption
Martina Koger, Federal Bureau of Anti-Corruption (Austria)
10:10 – 10:40 New communication tools and projects
Giulia Bruno & Francesca Dominici, Tor Vergata University
10:40 – 11:00 Coffee Break
11:00 – 11:30 Communication ideas for the OAFCN
Ciro Imparato, La
11:30 – 12:00 Communicating with different target audiences
Luigi Contu, ANSA
12:00 – 12:15 OAFCN in action: using new communication tools across
Beatriz Sanz Redrado, OLAF Director – Investigation Support
12:15 – 12:30 Guardia di Finanza internal and EU institutional
communicators’ Networks
Luciano Carta, Guardia di Finanza, Chief of Staff

12:30 – 13:30 Working lunch, hosted by OLAF
End of the working sessions
14:00 – 16:00 Guided tour of the Vatican museum, hosted by Guardia di
End of the training seminar
Interpretation from/into English, Italian and French
will be provided by Guardia di Finanza
The workshop session will be conducted in English only